Built in the field. Not a boardroom.
Very Minted started as the private tool behind a real reselling business — and it works because it was made on the shop floor, not sketched on a whiteboard.
Most reselling tools help you list. That was never the hard part. The money in reselling is made the moment you decide what to pick up and what to pay — and that’s the part everyone leaves you to guess at.
Very Minted is the profit brain that closes that gap. It maps where to source, tells you what an item is really worth before you buy, tracks profit per shop so you know which runs actually pay, spots stale stock and the right time to mark it down, and turns a pile of finds into listings in the time it used to take to do one. It even keeps margin-scheme-correct books, so tax is a five-minute export instead of a January panic.
“You’d clear £14 on this — the profit brain does the maths so you can trust the buy.”
Platform-proof by design
When Vinted killed its API, tools built on it broke overnight. Very Minted didn’t — because the value lives in your sourcing and your numbers, not one platform’s permission. Your data and your edge are yours, whatever the marketplaces do next.
Who it’s for
The part-timer turning a spare-room hobby into real money, and the serious reseller who wants the numbers to run themselves. If you’ve ever stood in a charity shop wondering “is this actually worth it?” — it’s for you.
The two of us behind it
That “real reselling business” in the intro? It’s Jess’s.
She’s been reselling for years — charity-shop runs first thing, a spare room full of stock, listings written at midnight, and a Vinted pro seller account earned the hard way. She got good enough that it became a real monthly income. But the grind never let up: what to buy, what it’s worth, which stock was quietly dying, and the tax creeping up behind it all.
Lee’s spent 15 years building software, so he built her a tool to take the pain away — pricing first, then listings, then the part that actually moved the needle: knowing which shops were worth the trip. Jess stopped guessing, and the numbers followed.
We’re married, and we built this at our kitchen table. One of us has lived every frustration Very Minted solves; the other knows how to build it properly. That’s the whole story — a reseller and an engineer, a bit obsessed with making the tool we wish we’d had on day one.
— Jess & Lee
The company
Very Minted is a product of Diocletian Ltd, registered in England and Wales (Company No. 16419314), 66 Paul Street, London EC2A 4NA. It’s early, it’s honest, and it’s open to founding members now — start free and your price is locked for life.