Your data, handled plainly.

Last updated: 27 September 2026

This policy explains how Diocletian Ltd (“Very Minted”, “we”), the data controller, handles personal data for vminted.com and the Very Minted app. We’re registered in England and Wales (Company No. 16419314), 66 Paul Street, London EC2A 4NA.

What we collect

• Account — your name, email and sign-in details when you create an account or reserve a founding seat.
• Your reselling data — the items, purchases, sales, photos, sourcing locations and notes you add to the app.
• Payment — handled by our payment processor (Stripe). We never see or store your full card details.
• The Very Minted Weekly — if you subscribe, your email address, when you subscribed and confirmed, and which issues we sent you. Nothing else: no name, no password.
• Usage — aggregate analytics about how the site and app are used: Vercel Analytics, which sets no cookies, and on vminted.com, only if you accept analytics cookies, Google Analytics (see our Cookie policy). With that same consent, the app tells Google Analytics once that an account was made, and nothing about what is in it.

Why we use it, and our legal basis

• To provide the service (performance of a contract) — running your account, listings, valuations and bookkeeping.
• To take payment and prevent fraud (contract / legitimate interests).
• To improve the product (legitimate interests) — understanding what’s used and fixing what isn’t.
• To meet legal obligations — including tax and marketplace-reporting rules such as HMRC’s DAC7 digital-platform reporting.
• To send the Weekly (consent, or for Very Minted account holders, the soft opt-in you can refuse at sign-up and in every issue) — one email a Sunday, until you unsubscribe with the one-click link in any issue.

The Weekly and your sales

The Very Minted Weekly is mostly the week’s resale news, researched from public sources and always linked to them. It carries figures from sales made through Very Minted only once a week’s sales come from at least five sellers, and then only as anonymous totals: counts, typical prices and days to sell for a brand or a category, across sellers. No issue names a seller, a shop, a username or a location. A sold item’s photo appears only if its seller lets the Weekly show photos, and a person checks every issue before it goes out. You can take your sales out of the Weekly’s numbers, and your photos out of its pages, in Settings, The Weekly. Issues are researched and drafted with AI and checked by the Very Minted team.

Who we share it with

We use a small set of trusted processors to run the service: Stripe (payments), Vercel (hosting & analytics), Neon (database), Clerk (authentication), Resend (sending our emails, including the Weekly), Anthropic (the AI that drafts listings, and researches and helps draft the Weekly) and, only if you accept analytics cookies on vminted.com, Google (Google Analytics). Each processes data only on our instructions. We do not sell your personal data.

How long we keep it

We keep your data for as long as you have an account, and after closure only as long as needed for legal, accounting and tax purposes. You can ask us to delete your account at any time.

Your rights

Under UK GDPR you can access, correct, export or delete your data, object to certain processing, or withdraw consent. To exercise any of these, email hello@vminted.com. You also have the right to complain to the ICO (ico.org.uk).

Deleting your data

You can delete your Very Minted account and its personal data at any time. Email hello@vminted.com from the address on your account (or, if you signed in with Google or Facebook, the email linked to that login) and ask us to delete your account. We’ll remove your account and associated personal data within 30 days, except the minimum we’re legally required to retain for accounting and tax purposes. If you signed in via a social login, this also removes the profile information we received from that provider.

International transfers & changes

Some of our processors are outside the UK; where they are, transfers are covered by appropriate safeguards. We may update this policy as the product grows — the date at the top tells you when it last changed.

Questions about your data? Email hello@vminted.com.