Reselling Ledger — July 2026: £204 profit
£204 net profit in July 2026: the first Reselling Ledger. 32 items sold, one 220% ROI flip, and why we're only 10% to target.
£204.48 net
That's the number. Not revenue, not "sales" — actual profit after costs, for July 2026. This is Ledger #1, so consider this the opening receipt in a series that's going to show you the real, unglamorous maths of reselling.
The breakdown
- Items sold: 32
- Revenue: £429.20
- Costs: £224.72 (the difference between revenue and net)
- Net profit: £204.48
- Average days to sell: 16
- Best flip: Mint Velvet Black Midi Dress with Flutter Sleeves, Size M, RRP £99 — bought for £15, sold for £48. That's a 220% ROI on a single item.
What worked / what didn't
Worked: The Mint Velvet dress proves the model — a well-known mid-market brand, correctly sized, sold within days. That's the template: known names, good condition, priced to move, not priced to hope.
Didn't: £204 net from £429 revenue means costs ate over half of what came in. That's stock costs, not fees dressed up — and it's a reminder that margin isn't automatic just because something sells. 32 items for £204 also averages out to roughly £6.40 net per item, which is thin. Volume without margin discipline just means more admin for the same money.
Honest bit: 16 days average to sell is fine, not fast. Some of that stock is sitting longer than it should, tying up cash that could be turning over again.
Journey vs target
Year to date: £920.42 net across 111 items. This month's £204.48 against a £2,000 monthly target puts July at 10% of target — which is a below-target month, published exactly as it happened, no spin. First ledger, real number, out in the open.
One lesson for beginners
Chase margin, not just sales — a £6 profit item and a £33 profit item (like the Mint Velvet dress) take the same listing effort, so your buying decisions matter more than your selling ones.
We're building Very Minted in the open, real numbers every month. Reserve a founding seat at vminted.com.